Point2 Agent Blog: Real Estate, Marketing, Software

Posts tagged: value proposition

Representation: The Hidden Value of A REALTOR®

Most consumers rarely engage in selling or buying real estate. It is therefore natural for them to not be fully aware of the intricacies of the industry, as let’s say an investor might. One of the greatest advantages of having a REALTOR© represent the consumer, be it buyer or seller, is to benefit from their […]

Unlocking Your Unique Value Proposition: Part Two

Getting a clear understanding of what a “Unique Value Proposition” is can be very helpful, but pinning yours down can be quite the task. Typically, an advertising agency is the best route to get such work done. In reality though, most REALTORS® may not have, or wish to commit, the resources to undertake such an […]

Unlocking Your Unique Value Proposition

Wait a minute. What is Value Proposition anyway? If you’re asking yourself this question, you’re not alone. In fact, you would be pleased to know that some ‘professional’ marketers often don’t know what it really means. A Unique Value Proposition is your market edge. It’s a sentence or paragraph that captures and describes the unique […]