Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Websites

5 Steps to Massive Lead Conversion Made Easy [Webinar Recording]

5 steps to lead conversion

Are you busy but not making money? Chasing empty leads is a waste of time and energy! We want to help you make the most of every day (and every lead). That’s why this month’s Point2 Power Coaching Webinar focused on lead conversion tips from the master herself, Terri Murphy. In yesterday’s webinar, she shared […]

10 Moving Tips to Share with Your Clients


Making sure your agent site is packed with resources for buyers and sellers is one way to differentiate yourself from other agents working in your area. It’s also a great way to keep prospects on your website and develop trust in your services as a REALTOR®. Sellers will always want information about recent sales and […]

Infographic: 5 BAD IDEAS for Real Estate Websites


What makes a bad website? You know it when you see it. You know it when you immediately click the back button or close the window or call your coworker over to see just how bad it really is. But do you know what components are making you have that reaction? In this infographic, we […]

Upcoming Webinar: 5 Tips to Dominate Your Marketplace

Five Fingers

Have you spent countless hours uploading content, information, tips and reports online only to fail to get even one single sale or identify one tiny lead for your investment of time? There must be some secret system to go from posting to profits, but how can you eliminate the frustration by identifying the right activities […]

7 Blogging Blunders to Avoid

blogging blunders

Your blog can be an excellent tool for attracting clients and establishing credibility in your market. Without proper care, however, your blog could also highlight your flaws. We’ve interviewed recent house hunters to see what blog characteristics negatively impacted their relationship with potential real estate agents. Avoid these seven common mistakes to ensure that your […]

Hot Tip: The 2 Missing Ingredients to Getting More Online Leads


Do you know the two missing ingredients to getting more leads online? We all have the same challenge: what marketing works the best, for the lowest cost, that has a proven return on your investment of time and money? It’s true that many sales people are reactionary in their marketing and do what everyone else is […]

3 Best Practices for Listing Real Estate Online

best practices for listing real estate online

A new study recently covered by the Wall Street Journal has confirmed our suspicions: A picture really is worth 1,000 words. And then some! “Real Estate Homebuyer Internet Search Behavior” found that 95% of viewers viewed the first photo of a listing – in this case the exterior of the home – for a total […]

Heartbleed: Should I Change My Password?


If you keep an eye on tech news – or even if you don’t – you probably heard the word “heartbleed” on repeat last week. Heartbleed is a bug that compromises the security of websites that use OpenSSL encryption technology to protect sensitive data. This includes the names and passwords of website visitors. Some have […]

Point2 Portals Everywhere!

Point2 portals

Point2 MLS & Association Consumer Portals in the News Two of our Point2 MLS and Association Consumer Portals made rounds in the press last week, appearing in Inman News, on the Yardi blog and many other places. If you haven’t heard about our consumer-facing real estate search portals yet, you might enjoy taking a look at […]

Point2 Agent Feature Spotlight: Customizable Headers


Have you been following along with our new Point2 Agent Product Updates blog series? These are (almost) weekly posts that we create to alert our members to new and/or updated Point2 Agent features. If you haven’t, you may have missed a big announcement that we made a few weeks back: Users can now edit the […]