Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Sales

Hot Tip: 7 Key Ways to Differentiate Yourself

differentiate yourself

Would you get a top 10 rating from your sellers if we asked them how effectively your marketing plan attracts buyers? On a scale of 1 through 10, with 10 being the best, how does your real estate business rate on marketing creativity, market reach and market response? If you aren’t slam-dunking 10’s across the board, you’ve […]

10 Database Strategies to Grow Your Real Estate Business

Strategies to Grow Blog

When was the last time you cleaned out your closet? If you are like most of us, not lately! It takes time, sorting, clearing and organizing to get the job done. It’s a lot like having a garden where there is a recurring demand to prune, weed and otherwise provide constant attention. Would you believe […]

Upcoming Webinar: Oust Your Competition with 5 Secret Sales Strategies

Boot - old

Does your marketing presentation WOW your sellers? If not, you could use a reboot to help you really stand apart from the competition and win every listing! Old flip charts, boring books and cookie cutter marketing collateral will generate a yawn from today’s savvy sellers. It is time to ‘put on the ritz’ to excite, connect and ultimately […]

Hot Tip: Stop Working for Nothing – 5 Tips to Make Money

Clock with money signs

It’s another crazy busy day at the office, and you pack up for home, shaking your head about exactly what you accomplished to get you closer to your production and income goals. There is no doubt that Murphy’s Law will interrupt a perfectly well-planned schedule with some emergency that is not a priority and detracts from your dollar-productive activities. […]

10 Tips for Selling Commercial Real Estate


Learning to sell commercial real estate could provide a lucrative boost to your career. Whether you’re pursuing a mixture of residential and commercial or you’re looking to change gears completely, a few simple tips will ease the transition. Prepare Yourself for Action While residential and commercial are similar in many ways, receiving the Certified Commercial […]

Do Your Customers Really Trust You?

Trust Puzzle

No matter how many great tools, resources and platforms you implement in your business, the basis of any sale is trust. One of the greatest innovations today to help position you as a trusted professional are the social channels that leverage “implied endorsement” of your skills through the existing relationships you have with others. This […]

4 Things New Agents Should Never Say

agents should never say

With real estate markets back on the rise almost everywhere, there sure are a lot of new agents out there. If you’re just starting out in real estate, we’ve come up with four things you shouldn’t say when you are working with clients. If you’re an experienced agent, you’ll probably recognize these as rookie moves… […]

Hot Tip: The 5 Easy Pieces to Make More Profits

5 Domino Dollars

Are you looking for a fast fix or focused on a long-term payoff? Darren Hardy, author of the best selling book The Compound Effect, states that behind success is not the big steps, but a series of very small incremental steps that ultimately land us in the profit zone. Sounds pretty simple, but in reality, […]

Working with Multigenerational Buyers

showing houses

Pleasing one house hunter can be tough. Pleasing a couple, their parents and their kids is a tall order for even the most seasoned agents. In addition to their requests, there are also features that they may have overlooked that will make their living arrangements more convenient. Nail your sale by addressing both. Common multigenerational […]

3 Offline Lead Generation Strategies for Real Estate

offline lead generation blog

Online marketing for real estate is essential – and obviously a cornerstone of our business – but we never underestimate the power of offline marketing. Face-to-face interactions have always been a great way to build trust, find new business and get referrals. Here are three ways to build your real estate business using offline lead […]