Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Sales

Words You Should NEVER Use When Negotiating


As a real estate professional, negotiating should be one of your key competencies and differentiators in your service offering, yet most agents don’t invest in honing their negotiating skills on an ongoing basis. Like any project or goal, practice doesn’t make perfect right away, but it is a good start! With continuous study, you can […]

Are You Making Negotiation Mistakes? [Webinar Recording]


Are you hesitant to negotiate for what you (or your clients) want? Does the thought of sitting down at the bargaining table make you sweat? You are not alone. Tens of thousands of people suffer from negotiaphobia – the fear of negotiation. The problem is that, as a real estate agent, negotiating is a critical […]

Hot Tip: Negotiation Tips for Women in Real Estate


Did you know that recent 2014 NAR membership reports show that over 57% of all licensed agents are female?  With such a predominant percentage of women in the real estate business, what does today’s woman need to know to fare better at the negotiation table? Experts Linda Babcock and Sara Lashever, authors of Ask For It: How […]

Do You Suffer from Negotiaphobia?

Don Hutson - sized

If you have felt like a “victim” instead of a “victor” when negotiating for your commission or on behalf of a client, you may be suffering from “negotiaphobia.” Most agents think that “splitting the difference” in a purchase transaction makes the deal go and everyone is happy, but the truth is, that is often the worst […]

Are You Brand Dead in Your Marketplace?


Brand dead! Get it? Quick! Name one agent in your area who has successfully established themselves with strong differentiation in their marketplace… It’s not that easy is it? Why is it that most agents fail to create strong brand identification where they do their business? Can you imagine what chaos would occur in the marketplace if there […]

Client Retention Made EZ [Webinar Recording]

Client Retention Made EZ

If you are wondering how you can boost your real estate business – permanently – without spending a fortune, yesterday’s client retention webinar with Terri Murphy was for you! Fortunately, we recorded the session for agents who couldn’t make it (you’re busy people, we know!) or who simply want to watch it again. In less […]

7 Ways to Reconnect with Past Clients

7 Ways to Reconnect

Want to reconnect with some of your old real estate clients but aren’t quite sure how to go about it? Staying connected to past customers can lead to repeat transactions and increased referrals, but first you have to bridge the gap. Here are seven ideas to help you get back in touch: 1. Get social […]

Get More Business with Great Client Retention and Referrals


Have you ever sat down at your desk, overwhelmed with what to do next to make more sales? Client retention is the backbone to getting more sales with less effort, less marketing and more results… but most agents get lost in the haze of “fake work” when, in fact, by implementing a few simple, regularly […]

Upcoming Webinar: Get Your Clients to Say “YES” with Smart Client Retention Strategies

Thumbs up

Imagine yourself at a grocery store about to weigh the advantages of choosing one brand item over another, lesser known brand. What kind of thinking process do you go through to identify if you will buy the no-name brand or the top brand? You might consider the price but, depending on your need, you’ll most […]

Get More Business Using Smart Client Retention Strategies: Part 2


It’s a bright morning as you drive through your marketing area and BAM – you hit the brakes hard! Can you believe what you are seeing? It just can’t be! Right in the front of one of your past customers’ homes is a big fat FOR SALE sign…..and it is NOT yours! How and why does […]