Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Sales

You’re Invited: How to Attract, Grow and Keep Top Agents


Did you know that last year low-producing agents completed less than three transactions per year with many more doing ZERO? That’s shocking! If you want your brokerage to be more profitable by this time next year, it’s imperative to attract, grow and maintain good producers. Not all of your agents can be superstars, but how […]

Get Top Management Strategies for Profitability in 2015

Management Strategies

Would you consider celebrating New Year’s in October or emailing your agents every morning, 5 days a week, with one specific money-making activity that had to be completed? What if you could learn from four of the most profitable brokerage leaders to find out what they did in 2014? What if you could get their […]

Don’t List Your Home Until You’re Ready


Today’s “ask an expert” guest post comes from Bill Gassett, a popular real estate blogger who shares his tips and tricks with buyers, sellers and other agents. This article is an excellent resource to share with your clients and prospects, especially if they’re wondering why a particular listing has been on the market for what seems like ages. It […]

Managing Client Expectations

Managing Client Expectations

Thanks to the Internet, clients have a wealth of information available at their fingertips. The downside is that not all of the information available is accurate or up-to-date, and many clients are unsure of how to interpret what they find in well-meaning articles online. Sometimes clients’ research and expectations are so far from reality that […]

3 Quick Tips for Selling During the Holidays


The holidays are here! Who’s in the mood to sell? While spring and summer are traditionally lauded as the best seasons to sell a home, winter sales can be successful too. During the holidays, there is often less inventory, meaning competition is less fierce than in other months. Additionally buyers who are looking to find […]

3 Ways to Use Video Chat in Real Estate


Do you Skype, FaceTime or schedule Hangouts with your buyers or sellers? If you’re not using these free web-based video chat services in your real estate business, you should be! We’re going to tell you three ways you can use them to improve communications and boost your marketing in just a minute, but first, here’s […]

5 Fun Agent Pop-By Ideas

pop bys blog

What’s the one thing that everyone loves? Free stuff! As an agent, having a supply of fun “pop-by” gifts and other inexpensive (but memorable) swag is a great tool to have in your marketing arsenal. Customized gifts or fun freebies with your business card attached can help you break the ice with new clients, maintain […]

Do You Recognize the 4 Negotiation Strategies?


If you don’t think negotiation stress impacts our daily lives, both personally and professionally, just look at the national sales purchase reports for Tums and Rolaids! It’s not like you can avoid negotiating. Even if you elude every opportunity to negotiate, you still have to live with the consequences of possibly getting less than you […]

Hot Tip: 3 Tips to Negotiate NO into NOT YET

No Not Yes

When your customer or client says NO, what do they really mean? If you don’t have the skills to figure out how this response may really be a yes, you might miss a great opportunity to make a sale. From an unskilled perspective, hearing the word “no” is percieved as being a final boundary in the negotiation […]

Top Negotiating Tips You Need to Win!


What do you say to control negotiations for a listing commission or counteroffer? How do you manage haggling between buyers and sellers for personal property? If you are like most of us, you have a true distaste for confrontational negotation. But what if there were some top tips and strategies to help you negotiate your […]