Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Marketing

January To-Do List for Real Estate Agents


Happy New Year, agents! We wish you all a very prosperous 2015. To help you get started on the right foot, we’ve created this easy, week-by-week to-do list for the month of January. These weekly tasks will clear out last year’s clutter and position you to close more sales than ever before. Week 1 (Jan […]

10 Real Estate Newsletter Tips


Do you send out a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way to share helpful information, keep in touch and stay top of mind. You can create a newsletter for your real estate business using a combination of your own blog posts, helpful articles from around […]

Free Photo Resources for Real Estate Agents

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Q: What’s one thing that real estate websites, social media platforms, blog posts and articles have in common? A: They all get more engagement from potential leads when you use great images. But do you have a staff photographer on hand? Neither do we. While you may work with a photography expert to shoot your […]

3 Quick Tips for Selling During the Holidays


The holidays are here! Who’s in the mood to sell? While spring and summer are traditionally lauded as the best seasons to sell a home, winter sales can be successful too. During the holidays, there is often less inventory, meaning competition is less fierce than in other months. Additionally buyers who are looking to find […]

5 Funny Home Staging Fails


Home staging is the practice of strategically arranging furniture and décor in the rooms of a house for photographs and home tours. Usually, the goal of home staging for real estate is to make a house look better and more appealing to potential buyers. Home staging can help homes sell faster and for more money. […]

Point2 Agent Monthly Payments Are Back!


Great news, agents: Monthly payments are back! You can now choose a monthly payment option for your annual Point2 Agent membership. Point2 Agent Express memberships are just $19.90 per month. Point2 Agent Professional memberships are just $54.90 per month. Point2 Agent Elite memberships are just $129.90 per month. Monthly payments are convenient, but you can […]

How to: Get More Testimonials


Testimonials or reviews from current or past clients are increasingly important to real estate agents. In an age of “social proof,” where 88% of consumers trust online reviews as much as personal recommendations, testimonials are the new “word of mouth” marketing. As a real estate agent, you should be featuring them on all of your […]

Using LinkedIn for Real Estate Leads


LinkedIn is a social network just for people who are looking for jobs, right? Wrong. Today LinkedIn continues to be a recruitment tool for businesses worldwide, but it’s also a powerful connection engine for professionals of all stripes – including real estate agents. In fact, one study by social media inbound marketing platform HubSpot found that […]

Funny Real Estate Signs


If you’ve seen one real estate sign, you’ve seen them all, right? Wrong! Just when you think you’ve seen every for sale sign and agent ad under the sun, a funny new yard sign pops up on your block (or in your Twitter feed) to surprise you. For your viewing pleasure – and a little […]

Winter Curb Appeal Tips

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Healthy green grass and lush landscaping can do a lot to increase the curb appeal of a home in the warmer months. But what happens when the temperature dips, the lawn dies and the leaves fall off the trees?  Don’t let winter kill the curb appeal of your house or your listings! Here are some […]