Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Marketing

5 Fun REALTOR® Pop-By Ideas

pop bys blog

What’s the one thing that everyone loves? Free stuff! As an agent, having a supply of fun “pop-by” gifts and other inexpensive (but memorable) swag is a great tool to have in your marketing arsenal. Customized gifts or fun freebies with your business card attached can help you break the ice with new clients, maintain […]

How to Write a Great ‘About Me’ Page

About me blog

Have you ever sat down to create or update your agent website and struggled with the ‘About Me’ page? The sudden onset of writer’s block is not uncommon when faced with a blank page. And here you are, supposed to create an ‘About Me’ page that inspires complete strangers to use your services. That’s a […]

How Many Listing Photos Do You Need to Get Leads?

how many listing photos?

At Point2, we spend a lot of time thinking of how to help our clients get the most out of their online marketing activities. When it comes to marketing your listings online we want to make sure that you generate as many leads as possible, so we had our experts analyze the data from Point2 […]

Halloween Marketing: Seasonal Decorating Ideas

Halloween blog

Seasonal decorating has it benefits. When done tastefully, autumn décor can add charm and comfort to a property. When done poorly, the decorations can be a distraction. These autumn decorating tips can help you market your properties and office for the perfect blend of professionalism and coziness.  Think autumn, not Halloween If you want to […]

Keywords to Use in Listing Descriptions

smart listing description keywords

Beautiful apartment, dream home and spacious living room. These are just several of the most popular terms used by US real estate agents when creating a listing description. We conducted a study of nearly 300,000 active, US-based listings to produce a list of the most popular terms used to describe homes for sale and apartments for […]

5 Things Real Estate Agents Should Do Every Day

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Being a real estate agent is tough, and there are always plenty of ways to fill your workday. No matter how busy you are, here are five things you should make time to do every day: 1. Check your online prospects.  As a real estate website provider, here is one thing we see frequently – […]

Do You Suffer from Negotiaphobia?

Don Hutson - sized

If you have felt like a “victim” instead of a “victor” when negotiating for your commission or on behalf of a client, you may be suffering from “negotiaphobia.” Most agents think that “splitting the difference” in a purchase transaction makes the deal go and everyone is happy, but the truth is, that is often the worst […]

Are You Brand Dead in Your Marketplace?


Brand dead! Get it? Quick! Name one agent in your area who has successfully established themselves with strong differentiation in their marketplace… It’s not that easy is it? Why is it that most agents fail to create strong brand identification where they do their business? Can you imagine what chaos would occur in the marketplace if there […]

Upcoming Webinar: Are You Making Negotiating Mistakes that Cost Big Money?

real estate negotiation

Have you ever heard these objections? Your commission is too high. We don’t want a yard sign. We won’t sell unless we get our price! How good you are at negotiating for buyers and sellers can make or break a transaction, and yet most agents have little investment in negotiation training or coaching to get […]

Hot Tip: 10 Ways to Keep Your Customers for Life


Client Retention Will Make You Rich! Did you know that customer retention is your key to never making another cold call again? It is easier to retain a current customer than to develop new ones, so what do we need to do to build our business on endless referrals? It’s a lot easier than you […]