Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Marketing

Bill Gassett: 7 Blogging Tips for Real Estate Agents


Today’s “ask an expert” guest post comes from Bill Gassett, a popular real estate blogger who shares his tips and tricks with buyers, sellers and other agents. This article is an excellent resource for both agents looking to start a real estate blog and those who already have blogs that they’d like to amp up a little! Blogging […]

One House: 12 Social Media Marketing Strategies


Did you know the search term “sell a house on social media” gets over 175,000,000 results? It seems like everyone wants to know how to use the power of social media to reach interested buyers. And that shouldn’t come as any surprise, with millions of prospects logging in to share, tweet and chat every day. […]

3 Summer Real Estate Marketing Ideas

3SumMrkt Ideas_06-24_300x300_blog

At last, summer is officially here! With nice weather and longer days come plenty of new opportunities to meet more customers in your area. It’s also the perfect time of year to reconnect with past clients and pump up your referral business. Here are three ideas to get you started: 1. Organize a Community Service […]

Summer Pop-By Gifts for Real Estate


Last fall’s 5 Fun Agent Pop-By Ideas post was such a big hit that we decided to create a summer version! In case you’re unfamiliar with the term, a “pop-by gift” is an inexpensive present that you can give on any occasion (when you’re just “popping by”). These gifts show appreciation and help keep the […]

7 Ways to Make Video Tours Work for You


Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Video tours are a must-have for today’s agents. According to Inman, 85% of buyers and sellers want to work with an agent who uses video. Listings accompanied by videos get four times […]

Garry Wise: Real Estate Marketing in the Digital Age


Everyone wants top commission, but few agents actually provide the advanced marketing and services that sellers are looking for to earn top rates. Many agents default to the “standard” marketing practices everyone else deploys. So when a seller asks you, “What is it that you do differently to market my property for top compensation?” what […]

Awesome Point2 Agent Website Examples

Point2 Agent Website for Real Estate Agents

Have you ever wondered what Point2 Agent websites really look like? Not demo sites or sample sites, but real, working agent sites. Whether you’re interested because you don’t have one yet or you do have one, but you want to see what other agents are doing with them, this is something we get asked about […]

8 Listing Presentation Tips

8 listing presentation tips

Do you want to win your next listing presentation? Of course you do! To convince potential home sellers that you’re the real estate agent that will sell their home the fastest and for the highest price, you need to be prepared. Your listing presentation should highlight both your experience and your advanced marketing strategies. With […]

Watch Now: 5 Super Secrets to Sell Value

super secrets to sell value

“We don’t want to pay full commission.” “But another agent said he can sell our house for just 4%.” “Can you reduce your rate?” Sound familiar? No one likes it when the conversation goes this way in a listing appointment, but it happens. The important thing is to be prepared so you get paid what you’re […]

How to Prepare for a Home Showing

how to prepare for a home showing

Just because you have decided to sell a home, that doesn’t mean it’s ready to hit the market quite yet. To sell for the highest dollar amount in the shortest amount of time, it’ll have to impress buyers and—in most cases—that means the home will need to show well. Home showings are a critical part […]