Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Marketing

10 Database Strategies to Grow Your Real Estate Business

Strategies to Grow Blog

When was the last time you cleaned out your closet? If you are like most of us, not lately! It takes time, sorting, clearing and organizing to get the job done. It’s a lot like having a garden where there is a recurring demand to prune, weed and otherwise provide constant attention. Would you believe […]

Picture Perfect: How to Rotate Listing Photos


Agents, it’s time for us to talk about a sensitive subject. We realize this may affect you, your colleagues and even your friends. But we just can’t turn a blind eye anymore. Listing photos should always be rotated to appear correctly to an upright viewer. There, we said it. Sadly, sideways or even upside down […]

Upcoming Webinar: Oust Your Competition with 5 Secret Sales Strategies

Boot - old

Does your marketing presentation WOW your sellers? If not, you could use a reboot to help you really stand apart from the competition and win every listing! Old flip charts, boring books and cookie cutter marketing collateral will generate a yawn from today’s savvy sellers. It is time to ‘put on the ritz’ to excite, connect and ultimately […]

Hot Tip: Stop Working for Nothing – 5 Tips to Make Money

Clock with money signs

It’s another crazy busy day at the office, and you pack up for home, shaking your head about exactly what you accomplished to get you closer to your production and income goals. There is no doubt that Murphy’s Law will interrupt a perfectly well-planned schedule with some emergency that is not a priority and detracts from your dollar-productive activities. […]

Do Your Customers Really Trust You?

Trust Puzzle

No matter how many great tools, resources and platforms you implement in your business, the basis of any sale is trust. One of the greatest innovations today to help position you as a trusted professional are the social channels that leverage “implied endorsement” of your skills through the existing relationships you have with others. This […]

4 Things New Agents Should Never Say

agents should never say

With real estate markets back on the rise almost everywhere, there sure are a lot of new agents out there. If you’re just starting out in real estate, we’ve come up with three things you shouldn’t say when you are working with clients. If you’re an experienced agent, you’ll probably recognize these as rookie moves… […]

5 Unusual Real Estate Marketing Examples

funny billboard 1

Here at Point2, we’re all about marketing. From postcards to tweets to skywriting, if it delivers a message to an audience, we want to know about it… especially if it is real estate related. Of course, this means that we sometimes come across real estate marketing that is, well, a little different from the rest. […]

CASL for Real Estate

CASL blog

Canadian real estate agents take note: On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) went into effect. This legislation establishes compliance requirements for any person or business that sends emails with the primary purpose of engaging consumers in commercial activity. Communications from real estate agents and brokerages fall under this umbrella. Keep reading to learn more […]

Digital Strategies that Make More Sales

Bernice Ross

Are you old enough to remember when telephones were fastened to the wall? Even with a long cord, you couldn’t do much wandering! The meteoric development of a simple cell phone has morphed into a seriously comprehensive mobile device and has changed the way we communicate. So what has all this connectivity done to impact […]

Upcoming Webinar: 6 Steps to Make Sales Using Social Media


Do you connect with digital speak? If not, you need to! Speaking digital requires a whole new way of thinking about how you market both your listings and your business. Wordy descriptions have given way to quality photos, videos, texts and tweets. Why waste your money and time on systems and platforms that can’t be […]