Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Real Estate Marketing

How to: Get More Testimonials

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Testimonials or reviews from current or past clients are increasingly important to real estate agents. In an age of “social proof,” where 88% of consumers trust online reviews as much as personal recommendations, testimonials are the new “word of mouth” marketing. As a real estate agent, you should be featuring them on all of your […]

Using LinkedIn for Real Estate Leads

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LinkedIn is a social network just for people who are looking for jobs, right? Wrong. Today LinkedIn continues to be a recruitment tool for businesses worldwide, but it’s also a powerful connection engine for professionals of all stripes – including real estate agents. In fact, one study by social media inbound marketing platform HubSpot found that […]

Funny Real Estate Signs

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If you’ve seen one real estate sign, you’ve seen them all, right? Wrong! Just when you think you’ve seen every for sale sign and agent ad under the sun, a funny new yard sign pops up on your block (or in your Twitter feed) to surprise you. For your viewing pleasure – and a little […]

Winter Curb Appeal Tips

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Healthy green grass and lush landscaping can do a lot to increase the curb appeal of a home in the warmer months. But what happens when the temperature dips, the lawn dies and the leaves fall off the trees?  Don’t let winter kill the curb appeal of your house or your listings! Here are some […]

Marketing to Military Families

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While many military families opt to rent, others enjoy homeownership and all of its perks. In addition to clients’ specific request, there are many features that are convenient to the military lifestyle in general; knowing in advance what these families want in a property can help you save time and enjoy quick sales.  Airport Access […]

.REALTOR Domain Names Are Here

.REALTOR domain name

The wait is over. After years of teasing and speculation .REALTOR top-level domain (TLD) extensions are here. As of October 23rd, 2014 members of NAR and CREA can visit about.realtor to claim their very own .REALTOR domain. Even better, the first 500,000 NAR and 10,000 CREA members can claim their domain FREE for one year.  This is big news […]

Point2 Agent: User Resources

Point2 Agent User Resources Blog

One of the best things about Point2, if we do say so ourselves, is the easy availability of resources designed to help our members get the most out of their online marketing efforts. Whether you prefer to watch, click or call, we’ve got a learning resource for you! Watch & Learn Our fabulous webinars and […]

Convert More Leads in 5 Easy Steps

Convert More Blog

Q: What is the purpose of your real estate website? A: To attract online leads, of course! It’s great to pop up in an Internet search, but getting found is only half the battle. Once a prospect lands on your website, in order to convert them into a lead, your site has to get them […]

5 Fun REALTOR® Pop-By Ideas

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What’s the one thing that everyone loves? Free stuff! As an agent, having a supply of fun “pop-by” gifts and other inexpensive (but memorable) swag is a great tool to have in your marketing arsenal. Customized gifts or fun freebies with your business card attached can help you break the ice with new clients, maintain […]

How to Write a Great ‘About Me’ Page

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Have you ever sat down to create or update your agent website and struggled with the ‘About Me’ page? The sudden onset of writer’s block is not uncommon when faced with a blank page. And here you are, supposed to create an ‘About Me’ page that inspires complete strangers to use your services. That’s a […]