Point2 Agent Blog: Online Marketing Tips for Real Estate

Category: Agent Speak

Picture Perfect: How to Rotate Listing Photos


Agents, it’s time for us to talk about a sensitive subject. We realize this may affect you, your colleagues and even your friends. But we just can’t turn a blind eye anymore. Listing photos should always be rotated to appear correctly to an upright viewer. There, we said it. Sadly, sideways or even upside down […]

Data Security for Real Estate

data security

It is one of the harsh realities of conducting business in 2014: data breaches or data loss are an increasingly common threat that are only becoming more expensive to recover from. Bad guys have an arsenal of sophisticated tools at their disposal that they can use to steal, hack, deface or otherwise ruin your business. IBM estimates that […]

4 Things New Agents Should Never Say

agents should never say

With real estate markets back on the rise almost everywhere, there sure are a lot of new agents out there. If you’re just starting out in real estate, we’ve come up with three things you shouldn’t say when you are working with clients. If you’re an experienced agent, you’ll probably recognize these as rookie moves… […]

CASL for Real Estate

CASL blog

Canadian real estate agents take note: On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) went into effect. This legislation establishes compliance requirements for any person or business that sends emails with the primary purpose of engaging consumers in commercial activity. Communications from real estate agents and brokerages fall under this umbrella. Keep reading to learn more […]

Canadian Real Estate by the Numbers


Happy Canada Day to all of our Canadian readers out there! Our office is closed today to celebrate our nation’s 147th birthday, but we’ve still cooked up a little blog goodness for you. Today we take a look at Canadian real estate by the numbers. There’s sure to be a few fun facts in here […]

Funny Search Engine Results

funny search engine results

Silly searches that lead to our blog (and where we think they end up) We usually write about all things real estate here on the Point2 blog – real estate marketing, real estate listings, real estate technology… you get the gist. So we are always amused when some very non-real estate search terms and keywords […]

Agent Advice: Working from Home Sweet Home

working from home

One of the marvels of the mobile age is that real estate agents and brokers can now work from practically anywhere. In many cases, modern technology makes it possible for you to work just as efficiently from home as you could from a more traditional brokerage office. It can be more convenient to work outside […]

Unusual Homes: Planes, Trains & Automobiles

unusual homes bus

How about we have a little fun? Today we’re going to take another look at unusual homes. In the past, we have explored upside down homes and houses that are shaped like animals. In this post, we’re going to tour three homes that used to be vehicles. That’s right, we’ve found a plane, a train […]

Working with Multigenerational Buyers

showing houses

Pleasing one house hunter can be tough. Pleasing a couple, their parents and their kids is a tall order for even the most seasoned agents. In addition to their requests, there are also features that they may have overlooked that will make their living arrangements more convenient. Nail your sale by addressing both. Common multigenerational […]

Do You Have Paraskevidekatriaphobia?

friday the 13th

Did you know that every year has at least one and no more than three Friday the 13ths? Paraskevidekatriaphobia is fear of Friday the 13th, and it has probably impacted the real estate industry more than you’d think. It is estimated that as much as $900 million is lost in business on Friday the 13th […]