Posts by cdejong:
- Invite people into your office to sample gourmet chips and dips.
- Poll your Facebook fans to find out what their favorite flavors are.
- Send your top clients and referrers a treat.
- Post mouthwatering recipes on your blog.
- Revisit the basics
- Add value to your business model
- Set up the first quarter of 2013
- Learn about using cameras and sound equipment to create easy and effective real estate videos
- Explore engaging video topics tailored for your current clients… and your future clients
- Use YouTube and other resources to promote your video efforts and reach more viewers
- Discover how video can expand your sphere of influence and establish you as the local authority
Point2 Success Series Webinar hosted by Terri Murphy
Host Terri Murphy as joined by Agents Linda Hall and Tim Hammond to share their secrets on low (or no) cost marketing strategies that have netted them huge returns. Strategies included things such as value-adding documents for clients such as ebooks, niche websites to target individuals and memorable, low-cost closing gifts like fresh baked pie. Yes, you read that right.
Check out the recording of the webinar below and be sure to add a comment of your own ideas for low-cost marketing solutions that you have tried in the past. We love hearing about new ideas to help your business grow!
Visit the Point2 Education Supplimental page now
It might not seem like it at first glance, but with over 100 million monthly users, 40 million photos posted per day and over 1000 comments per second, Instagram is one of the largest social networking platforms around, even surpassing Twitter in mobile traffic late last year. This free photo sharing application for iPhone and Android makes it simple to create stunning images that can easily be shared with your network in a matter of moments. Users can like and comment on photos, search photos by location or hashtag and even tag other users in their own photos.
So with all the hype – and a billion dollar acquisition from Facebook – why is Instagram often overlooked by real estate folks when talking about social media and online marketing strategy? After all, you would suspect that a social network built for smartphones (which never leave many agents’ hands) and built around sharing images (listing photos are the core of real estate advertising) would be a no-brainer, but we’ve hardly seen anything around the web explaining how to put Instagram to work in your own real estate business.
So let’s change that, shall we! Here are 7 different ways that you can starting using Instagram to increase your listing exposure and promote your business online.
1. Showcase Your Listings & Business
The most obvious use of the bunch is also the most important. Since Instagram is all about sharing beautiful photos, snap a picture of your listing’s most interesting/beautiful/gorgeous features add one of the available filters and voila, you’ve got a drool-worthy listing photo that rivals some professional shots. But remember, think beyond the listing photo; you can use pictures to showcase any part of your business. Be it photos of the charitable causes you donate your time to or photos of the neighborhood you specialize in.
Pro-tip: Just make sure you don’t go overboard on the filters & effects. There is nothing worse than a photo that is too manipulated.
2. Share The Love
Once you’ve created your photo, share it with the world! The great thing about Instagram’s acquisition by Facebook is that it makes sharing your photos on other social networks as simple as pressing a button. With one click you can cross-post your photo to Twitter, Tumblr, Flickr, Facebook and Foursquare. You can also email a link to the photo as well.
Pro-tip: A great tactic is to cross-post your Instagram photos to your Facebook page to give your fans a ‘sneak-peek’ at the listing you are about to list. Build some excitement!
3. (Geo)Location Is Key
Since Instagram is built for smartphones, geolocation plays an important role. Users can enable the ‘Photo Map‘ feature which will showcase where you’ve taken your photos and explore where others have taken photos on a map. This is especially important for establishing your expertise in a particular area. If users see you posting lots of photos in a certain neighborhood that will do much more to convince them you are indeed the neighborhood expert (better than any bus bench can)
4. Explore Your World
One of the most important/powerful features in Instagram is the ‘Explore’ tab. From here users can search for photos that interest them by user, and more importantly, by hashtag. Since Twitter has socialized the idea of the #hashtag Instagram users have taken to it with force – adding hashtags to photos to make for easy search-ability. Find the most relevant tags for your own photos and use them to reach a whole new audience.
Pro-tip: Make sure that you limit your #hastags to just a few. No one likes seeing a photo with 20+ hashtags attached to it. It looks unprofessional to most users.
5. Turn Online Into Offline
Now that you have created your Instagram profile and filled with all manner of awesome real estate photos, it’s time to make something tangible! There are a variety of services available to transform your photos into everything from coffee mugs to stickers and magnets – the perfect way to further advertise your listing or to give to clients as a closing gift for their new home. Some of our favorite services are:
Printstagram – Turn your photos into adorable micro-prints that make for unique print-marketing pieces. Who wants a photocopied feature sheet when they can have a miniature coil-bound book highlighting your listing?
Postagram – Probably the slickest direct-mail solution around. Choose your photos, enter an address and you’ve got yourself a unique listing postcard that is guaranteed to impress.
StaticPixels – Create custom wall art prints from your photos. Possibly the greatest closing gift you could give a client. Even better, all the prints are printed on recycled cardboard to be sustainable and renewable.
6. Get A Photo Page With Every Profile!
One of the most recent additions to the Instagram ecosystem has been the launch of Web Profiles, a stylized web overview of all your photos and bio that gives others an at-a-glance look at your account. While these profiles allow users to like, comment and follow each other it also serves another (unintentional) purpose – it works great as a DIY listing showcase. Simply snap some shots of your listing, add the proper description and then you can send prospects to your account page at Instagram.com/yourusername (here’s mine for example). It works great in a pinch for advertising and gives users a slick overview of your listing inventory.
7. Put On Your Badge
It’s great to be involved in other social networks, but it won’t do you much good if no one knows you have an account. Add an Instagram badge to your website by visiting the badges page on Instagram’s site. From here you can choose from a variety of badge styles and get the code you need to put one onto your real estate website. That way prospects will always have another way to get in touch with you.
Bonus tip: Engage!
It goes without saying for success in all social networks, but sometimes it just bears repeating – you need to engage on Instagram to see results! Use the Explore feature to find users in your area or follow relevant #hastags, comment on photos you find interesting and respond to those who leave questions or comments for you. Engagement is the only way to be successful, online and offline.
Are you already using Instagram for your business? Leave a link to your web profile below!
Did you know we’ve already hosted almost a dozen free Success Series webinars since we started the program last fall? 11 to be exact. As a courtesy to our readers, we thought we’d take this opportunity to do a webinar roundup for you, with links to every recording and related Point2 University class to date. So go ahead, seize the moment and catch up on any expert talk you missed. Soon you’ll be so far ahead of the pack that we’ll be inviting you to be our next guest host!
We recommend that you bookmark this page for your future reference. And please, if there’s a topic you’d like to see us cover in a future webinar, don’t hesitate to mention it in the comments below. We’re always happy to hear your suggestions.
Name: 3 Easy Tips to Explode Your Income in 2013
Webinar Recording Link: http://www.easywebvideo.com/video.php?v=d2cba5d8
Point2 University Course: Not available.
Name: 13 Strategies to Make 2013 Your Best Year Yet
Webinar Recording Link: http://www.easywebvideo.com/video.php?v=88cac0b5
Point2 University Course: Not available.
Name: Build a Successful Strategy into Your RE Career
Webinar Recording Link: http://www.easywebvideo.com/video.php?v=3f6fb2d2
Point2 University Course: Not available.
Planning to attend the 2013 REALTOR® Quest Trade Show in Toronto this week?
Point2 will be there and we would love to see you! Whether you have been a Point2 customer for years, are a new member or just have some questions, we can’t wait to meet up and show you some of the great new things we have been working on over the past year – including our brand spankin’ new mobile themes, our custom forms tool and our (first of many) mobile apps, ShowHome.
Oh, and did we mention there will be some terrific giveaways and incredible deals on Point2 products? You can find us right outside of Learning Hall A at Booth #812 & #913 to get all the details.
I think we may even have a few treats lined up for our existing users
As we mentioned in our previous post, National Chip & Dip Day does actually exist. It happens every year on March 14th and is a novel way for real estate agents in the US to connect with their community. Here are some great ideas taken from our recent Success Series webinar with Terri Murphy.
It may seem silly but it doesn’t matter what you do to communicate with people in your target area, as long as you are doing something unique and interesting. It certainly doesn’t hurt to be engaging when you do it. That’s how you get people to know, like and trust you. Market rates and APRs are boring; you are not.
Terri’s impressive real estate track record is proof that successful people are the ones who keep trying. So get your name out there by interacting with your clients and neighbors. Just remember to keep it fun! If chips and dips aren’t your thing, find something else that suits your niche. National Rubber Ducky Day? National Defy Superstition Day? Yep. They’re real.
Click here to see more silly, but real, holidays. There’s bound to be something that’s perfect for you!
Watch & Learn with Industry Expert Terri Murphy
Do you send handwritten notes to your clients in January? Or post tantalizing recipes on your blog for National Chip & Dip Day in March? (It exists, we swear. Just look it up on The Ultimate Holiday Site.)
No? Then you may be missing out on valuable opportunities to connect with your community. Connecting with your community is a great way to attract new clients and make more sales.
As part of our ongoing Success Series webinars, Point2 invited industry expert Terri Murphy to teach our members 3 easy ways to explode their income in the next 3 months. In case you missed her live webinar session on December 18th, we have recorded it for you to watch now. Learn how seemingly simple acts – from making charity donations to posting on your blog – can help kick start your sales next year.
Using strategies you can begin implementing today, Terri encourages you to:
Terri shares multiple concrete examples that worked for her business and will work for yours, too.
Watch 3 Easy Tips to Explode Your Income in 2013 and start seeing results in the first quarter. Within 120 days, you could be the celebrity authority in your neighborhood with more prospects, new clients and increased sales. Sounds pretty sweet to us!
We Want to Hear from You
Did you watch this webinar live with Terri Murphy? Would you recommend it to other real estate professionals? Which of Murphy’s tips will have the most impact on your 2013 marketing strategy? Share your thoughts in the comments below.
Get ready to sharpen your sales technique. Veteran real estate agent Verl Workman is our first Success Series webinar expert in the new year. Click here to register for his January 10th, 2013 webinar now. Spaces are limited.
Watch & Learn with Video Expert Michael Krisa
Did you know that 4 billion videos are watched online every day? And over 1 billion of those are viewed on mobile devices. Are you keeping up with the trend? A staggering 73% of homeowners revealed that they prefer working with an agent or broker that uses video to market their business, but less than 8% of real estate professionals know how.
To help our clients learn how to leverage video technology to grow their profits and stay ahead of the competition, Point2 recently welcomed video expert Michael Krisa last Friday as part of our “Success Series” webinars. We recorded his live webinar for you in the event that you couldn’t attend. In it, Michael offers proven video success tips tailored especially for the real estate industry.
Watch “List More, Sell More with the Power of Simple to Do Video” to see how you can begin engaging modern consumers. It’s easy to dive in; you can even use a camera or smartphone that you already own!
What about you?
Are you currently using video in your business? Tell us how it is helping you reach your customers. We want to know exactly what’s working (without divulging your trade secrets, of course). Share your success stories with your fellow real estate professionals.
Never miss a beat. Visit our Events & Webinars page to sign up for upcoming live events with industry experts. Why just watch when you can actively participate?
Email is a powerful tool when used correctly. Having the right message land in your customer’s inbox at the right time can have a dramatic, positive impact on your business, while a half-baked or broken message can banish your future mailings to the spam folder forever.
While it is easy enough to whip up a quick n’ dirty message in Outlook or Gmail and hit send, there is a world of little things you can do to elevate a good message to a holy-cow-I-have-to-have-it kind of message. To that end, here is a little workflow walk through of free online tools you can use to craft your own blockbuster email marketing messages.
1) Increase the visual appeal
One of the most immediate changes you can make to your messages is to change its appearance. CampaignMonitor has a fantastic free HTML template builder which lets you choose the layout and color scheme for your message and then spits out custom HTML you can use to fill in with your own information. As an added bonus, the templates are mobile-friendly and look great on tablets and smartphones.
2) Tweak the message
Once you have grabbed the message HTML from CampaignMonitor head over to CRTLQ and fire up their HTML Mailing tool. Paste in your HTML code and make any tweaks you need using the dead-simple WYSIWYG editor. You can also use this tool to eventually send your message, but only after you check out the next three steps…
3) Eveyrthing needs splelchcek
Even the best of us sometimes have a spelling slip-up. In the absence of a proper document editor like Microsoft Word, head over to PolishMyWriting to make sure your message is free of spelling errors, grammar slip-ups and proper styling. Because as we all now, nothing jettisons a potential sale faster than a marketing message full of errors.
4) Get a preview
As the number of devices and clients from which we can access our email increases, there is an increasing importance in making sure that email you send looks good no matter what platform it is accessed from. With that in mind PutsMail is one of the handiest tools around, as it lets you preview exactly what your email HTML will look like by sending test copies to yourself. Simply plug in the finished HTML you have created, enter a test address, and get a preview copy of the message in your inbox.
5) Avoid the spam folder
You may spend hours crafting the perfect message, but that will all be for nothing if it gets caught in your prospect’s spam filter! Ensure this doesn’t happen by checking your spam score with this handy tool from Postmark. As with all the other tools mentioned, just paste in your message HTML and get an output detailing your spam score and any corrective measures that can be taken to ensure deliverability.
That’s it! Once your message is good-to-go, you are free to hit the send button and await the results. Are there any other tools you use to make sure your marketing emails are the best they can be?
Today we’re happy to announce the launch of ShowHome, a brand new app designed to help Point2 members quickly and elegantly enhance the home showing experience for your clients using the iPad’s interactive presentation capabilities.
The first mobile app of its kind, ShowHome enhances the home showing experience by leveraging your Point2 account to display valuable listing information to your clients, and provides a user friendly means of gathering showing feedback right on your iPad while out-and-about with your clients.
Using ShowHome, you can import listings you plan on showing from Point2 Homes and have every listing detail at your fingertips, instantly. Thanks to the iPad’s gorgeous large touchscreen you and your clients can swipe through stunning high-resolution photo galleries, providing a perfect opportunity to highlight the unique features of each property.
Best of all ShowHome is free to all Point2 Agent Professional and Elite members – along with Express members for a limited time!
Don’t have an iPad yet? That’s ok, as part of our launch celebration we are giving an iPad away, along with three $100 Visa gift cards! Simply follow the directions in the little widget below to enter.
It’s that time of year again when REALTORS from across the US and around the world converge on one location for the annual REALTORS® Conference and Expo. As this year’s event is in sunny Orlando, FL (average high temperature for November of 78.5° F) there was a scramble in the Point2 Saskatoon office (average high temperature for November of 29° F) to attend.
If you are planning to be at the Expo from November 9-12 at the Orange County Convention Center please stop by the Point2 Booth (#979) to meet the team. We have been very busy adding new features and functionality to Point2 Agent, and we would love to meet you and show you first-hand all the new additions we have made, and how they can help you accelerate your business into 2013.
Oh – and best of all – those who do stop by Booth #979 will be entered for a chance to win one of two Apple iPads. What more could you ask for!
We are looking forward to seeing you all in Orlando.