By now you’ve no doubt heard the buzz: Google has made a rather significant algorithm change – referred to as the “Penguin” update, and as such, a lot of people are seeing changes in their site traffic.
First, to put your mind at ease – every time Google does a major algorithm change, traffic seems to drop, but eventually levels out again. However, that does not mean you can just sit idly by and not make any proactive changes. The world of SEO is ever-changing, and occasional adjustments are necessary to keep your website ranking high. Just think of it as professional development for your website!
Here at Point2, we have some changes planned to help reduce your risk of site penalization. However, there are still some additional things that you can do, and some tips to keep in mind.
This article was written a few months ago (right after the update), and has some relevant tips and suggestions. I’ve summarized some key points below, but be sure to read the full article for some additional tips.
“De-Optimize” your site
An old SEO tactic was “keyword stuffing”, which is exactly what it sounds like: stuffing as many relevant keywords into your content, titles, and meta fields as possible. This has become a big no-no. It’s been recommended that your pages should be optimized for 3-5 keywords, at the most. Any more and your site may be penalized.
Also bad is reciprocal linking, or for that matter, any other type of link scheme. Long lists of links should be avoided (or if they are absolutely necessary, set with a “nofollow” attribute). Links work best in context (i.e. relevant content). Links to and from your website should be, in a word, natural. To quote the source article: “a quality link is voluntary in nature and is provided naturally (or organically) to your site from relevant pages”. And finally, make sure that any link anchor text is not being used as a keyword breeding ground – it too should be natural.
Write fresh, relevant content
This, in a nutshell, is what SEO is all about. Is your content organic, and more importantly, is it fresh and relevant? When you do searches, how often do blogs (or videos for that matter) appear on the first page? This is not a coincidence. Blogs naturally perform well because they are updated often with fresh content, detailing exactly what the user’s query pertained to. This applies to your website if you make sure to update it frequently with new content that keeps people coming back.
Promote via social media channels
The more social elements you add to your website, the better. For example Google+ is more than just a social media channel, it was designed to help people recommend content.
Update your website regularly with fresh, relevant content. If you put links on your site, make sure that they are natural, and not just there in an attempt to increase page rank. Don’t stuff your site full of keywords. And don’t discount social media – it’s quickly becoming one of the most powerful avenues of website promotion out there.
That’s it! If you need any help with making changes to your Point2 website, make sure to give our fabulous Customer Care team a call. They can be reached at 866-977-1777 or via email at customercare [at] point2 [dot] com.
Additional recommended reading material: