Point2 Agent Blog: Online Marketing Tips for Real Estate

Listing Syndication: An Overview

Later this week The National Association of REALTORS® MLS Committee will receive the report and recommendation of the Presidential Advisory Group (PAG) at the annual meetings in Anaheim.

To help sort out the issues, controversies, benefits, and fears surrounding Listing Syndication check out at this Slidecast presentation that was put together by Point2’s own Saul Klein and Linda Moola, which outlines the features and benefits of Listing Syndication to real estate professionals on all levels – from MLS/Associations, to Brokers and individual Agents.

If you have any questions, comments, or feedback we’d love to hear from you!

3 Responses to “Listing Syndication: An Overview”

  1. Dan Barber says:

    If syndication is not IDX as emphasized in the overview, why then do the NAR model rules still suggest that no contact information is included in the published property narrative or the pictures?

    • Hi, Dan. Thanks for bringing this up.

      There will be existing rules or proposed rules that will become topics of discussion in some shape or form as syndication evolves as a key driver for data distribution on the Internet.

      As industry discovers the powers and benefits of syndication, a number of blurry points will need to be clarified. One such blurry point is the fact that IDX is still at times confused with syndication. What this section of the presentation aims to do is to assert that the two are very different. That the rules that apply to IDX are only relevant to IDX, and as such we should not discuss IDX and syndication within the same context. One (IDX) is specific to broker to broker listing sharing, and has rules attached to it. The other, syndication, is a completely different process that allows entities to send and publish their listings on any third party website that would accept the syndicated feed. A process that puts the control and choice of what gets published, and where, in the hands of the listing owner.

  2. This listing syndication is so great it would help boost the visibility of a property for sale, this one is a great technological feat Real Estate Brokers will surely benefit at

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