Point2 Agent Blog: Real Estate, Marketing, Software

Monthly Archives: July 2011

From Photograph to Advertisement: Enhancing Your Visual Marketing

Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services.  The process of attracting consumer attention is big business, and it’s never been more competitive. Of the average 5.8 hours of leisure time people have each day, there’s hardly enough room […]

Customer Behaviour Now Available In Point2 IDX!

We are proud to announce that we released a brand new feature for our Point2 IDX customers today – Customer Behaviour! How does Customer Behaviour work? Data is gathered based on the search behaviour of your property search users. When a property search user takes specific actions, such as request a showing, inquire about a listing, or […]

Realtor Websites With Bite: Part Four

Pillar #4: Listings, Listings, Listings. Here’s How to get Them No guess work here. Load up your website up with listings and you would have covered one of the top two things on a home buyer’s list of most valued information on a REALTOR®’s website. 83 percent of buyers who used the Internet last year […]

The Killer Presentation: Part One

How to deliver your message with more confidence, power and impact. Public speaking ranks at the highest levels of all things feared by humans, period. Whether presenting on stage to a thousand people, at the office to your team or management, or offering your services to a prospective client, certain success denominators if mastered can […]

Three Mysteries of Highly Successful Agents

Working with tens of thousands of brokers, agents and their associations each day, we come across a few success stories. Over time, common denominators reveal habits and secrets of some of the most successful REALTORS®. While attitude has a lot to do with success, there are many tangible ideas and tools virtually anyone can take […]