Point2 Agent Blog: Online Marketing Tips for Real Estate

Monthly Archives: June 2011

A Fresh New Look For Point2 Homes

Summer’s here, and while most folks are busy planning their summer vacations or relaxing at the lake/beach us at Point2 are buckling down, drinking way too much coffee, and working on some great new improvements to our software. Just last week we debuted our brand new Express Tools suite of apps,and this week we are […]

Realtor Websites With Bite: Part Three

Engagement Pyramid

Bells and whistles are attractive and get some of the tech-savvy gang gung ho and wanting more, but the main pillars of a powerful, effective website aren’t always purely technology related. The first pillar we reviewed, believe it or not, is customer service. People and service, not technology. The second pillar was a website that […]

The Art of Management


A good manager is hard to find. Often managers are promoted because they are awesome, well respected employees. This is not always a bad idea, however someone being a good employee, or good at their job, doesn’t always mean they can effectively manage a team of people. Sometimes after being promoted, managers get lost in […]

Realtor Websites With Bite: Part Two

Pillar #2: Integrated Listing Syndication After eight years with the same real estate website provider, another real estate agent recently decided it was time to move on. He switched to Point2 Agent just two weeks ago. The reason? Fully integrated listing syndication, which was brought to this agent’s attention by his MLS – one of […]

Unlocking Your Unique Value Proposition: Part Two

Getting a clear understanding of what a “Unique Value Proposition” is can be very helpful, but pinning yours down can be quite the task. Typically, an advertising agency is the best route to get such work done. In reality though, most REALTORS® may not have, or wish to commit, the resources to undertake such an […]