Point2 Agent Blog: Online Marketing Tips for Real Estate

Going Places? Facebook Places Is For You

Don’t spend enough time on Facebook yet?  Then Facebook Places is here for you.

fbpic Going Places? Facebook Places Is For You

So you like Facebook.  You’re on it all the time but you just can’t get enough.  Facebook Places is here for you!

Now, on top of changing your status updates, checking out your friends’ new photos, and seeing what pages you can ‘Like’, you can check-in on your iPhone to Facebook Places wherever you go.  (Only iPhone for now, Blackberry and Android phones soon to come.)

With Facebook Places you can show your friends exactly where you are, and when you arrived there.  This is an application that allows you to show and share your physical location.  Some may call this just another way for others to stalk you, but most of us don’t think about that.  If it’s new, and it has to do with Facebook, we’re in!

Decided to hit up that trendy new restaurant everyone’s been talking about?  Don’t just tell them, show them!  You can add comments about the Places you visit, and view your friend’s comments to see what they thought of the Place.

Now, some people would rather just bring their friends along and discuss the Place in person, but I have a feeling people are going to be checking in and adding comments anyway.  In this day and age, children (yes, children), will text each other even if they are in the same room as one another!  When did texting become more fun than having an actual conversation with the person right across from you?  But perhaps I’m just old fashioned that way.  But I seem to be getting off topic here.

Right now, Facebook Places is available in the United States only.  When you check-in to your destination, a Place page shows you a map of where that Place is located, a list of friends who are currently checked in at the Place, and a list of your friends that have checked into the Place in the past.  You can post a story about the Place to your Facebook profile by clicking on “Share”.

If you’re familiar with FourSquare, it’s essentially the same thing, but with Facebook running the show.  The big question right now is, how can Facebook Places benefit you.  The Places application gives you a way to promote and grow your business on Facebook.  You can give your customers the ability to check-in at your business, giving them the power to tell their friends about your business.

Here’s how to get started:

  1. Launch the Facebook app on your iPhone and click on Places.  Remember, if you do not have an iPhone, Blackberry and Android users will soon have access to Facebook Places.
  2. Click on the ‘Check In’ button in the top right of the screen.
  3. Facebook uses your GPS location to find nearby Places.  A list of Places will appear and you can click on the desired Place and check-in.  Now if you want to add your own business, click on the + button at the top right of the screen.  This is how you add a Place.
  4. Type in your information.  When your done typing in your details and you’re happy with what you have, click ‘Add’ in the top right of the screen.

Your Place is now available for everyone to check-in and tell their friends that they have arrived at your Place.  I mean really, who doesn’t want one person to check in, and now their 482 Facebook friends all see that they are there, at your business.  It’s like letting everyone promote your business just by showing up.

Happy networking!  I think I’ll go ‘check-in’ somewhere with an ice cold refreshment. icon smile Going Places? Facebook Places Is For You

by Ryan Martens, Education Specialist

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