Point2 Agent Blog: Online Marketing Tips for Real Estate

Get Your Listings On The Red Carpet

…With Spotlight Ads

Hopefully everyone has followed the advice we posted last week which lists ways to create your listings so they get noticed.  Now that your listings have all the rich content that buyers are looking for, it’s time to begin advertising your listings everywhere possible.

I mentioned in point #13 of that post to use the Point2 Exposure Engine to syndicate your listings everywhere.  You are probably already taking advantage of this amazing exposure for your listings.  If you aren’t already syndicating your listings, you should start now.  Our User Manual can help you get started with syndicating your listings now.

In addition to syndicating your listings, you may want to consider purchasing enhanced listing placement to advertise on busy consumer search sites.

Point2 has partnered with some of our syndication partners to provide enhanced listing placement on some of the highest-trafficked search sites.  We call them Spotlight Ads.

The additional listing exposure and extra visibility from using Spotlight Ads can go a long way to capture the interest of home buyers.

Point2 offers Spotlight Ads through NewYorkTimes.com, Google, Point2 Homes, and HotPads.com.

Spotlight Ad on NewYorkTimes.com

A Spotlight Ad on NewYorkTimes.com provides your listing with placement on their website which has approximately 36 million unique visitors per month.  Your listing also has the potential of  reaching a target audience of active affluent property seekers through the Great Homes network of newspaper sites, 35% of them with an annual income of $100K or more.

nytimeslisting Get Your Listings On The Red Carpet

 

Spotlight Ad on Google

The Spotlight Ad for Google actually is a service we provide to book a Google Adword campaign for your listing.  We take the guess work out of the equation and provide you with an automated way to book pre-packaged campaigns with targeted keywords for your listings.  You can purchase Google Adwords in two separate packages, both for 15 days.  The amount of keywords that you receive in your campaign is based on the spend amount, either $30 or $60.

Purchasing Google Adwords this way does not change where your listing is viewed on Google Base as these are two different services from Google.  Instead, purchasing Adwords makes it so that your listing appears when certain keywords are searched in a Google search, in the Sponsored Links areas of the search results. google spotlight1 Get Your Listings On The Red Carpet

 

Spotlight Ad on Point2 Homes

Give your listings additional prominence on Point2Homes.com by having it placed along the top and sides of the listing pages for State/Province, County, City, and Neighborhood.  It will rotate along with all other featured listings from those areas, and as the pages become more targeted (City, Neighborhood) your listing will show more frequently.

p2h spotlight Get Your Listings On The Red Carpet

Spotlight Ad on HotPads.com

You can appoint your listings as Featured Listings on HotPads.com using the Spotlight Ad service we make possible directly through your Point2 Agent account.  Featured listings appear on the highest zoom levels in map-search, are given a bold contrasting icon in the search page, and has an expanded blue preview box on the right corner of the map. 

hotpadsforSaleFeaturedListing Get Your Listings On The Red Carpet

 

It’s very easy to set up a Spotlight Ad and is a relatively inexpensive investment for advertising your listings.  You can purchase Spotlight Ads directly through your Point2 Agent account.  You can find detailed instructions in our User Manual.

Did you know?  Point2 Agent Premium members receive 2 free Spotlight Ad credits to use every month for any listings they choose to be featured on Point2 Homes.

One Response to “Get Your Listings On The Red Carpet”

  1. Norm Fisher says:

    I’m curious to know if you can provide some statistical data showing how visits to a listing increase when they are “featured” on Point2Homes. We buy a featured home ad for each of our listings and I believe it provides good value. It would be nice to be able to quantify the difference, particularly in the listing appointment with a prospective seller.

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