Point2 Agent Blog: Online Marketing Tips for Real Estate

Buying a “Real Estate” Camera – Part 1/2

Before we delve into the fundamentals of photographic technique, I’d like to take some time to discuss camera options for real estate professionals.

First off, digital cameras are everywhere – there are big ones, small ones, silver ones, black ones, metal ones, plastic ones, slow ones, fast ones, underwater ones… and ultimately, good and bad ones.

But what is a good digital camera?

A good digital camera is the same now as it was before – a camera that is capable of taking the pictures YOU need to take. In this case, YOU = Real Estate Agent.

So let’s talk about the “real estate” camera:

rephoto1 Buying a Real Estate Camera   Part 1/2

  1. First off, your “real estate” camera is going to make you money. You are not buying it to shoot a picture of Uncle Fred at the upcoming family reunion; you are buying it to more effectively sell houses. I’m not saying you have to buy the best camera on the market, but what I am saying is that if you find the camera that can really shoot the pictures you need, just buy it. Prices have come down vastly, and your purchase should be considered as a business expense.
  2. Shooting quality home interior photos is difficult. Owning a camera that has the required features for real estate photography is meaningless, unless you know how to use them. You must learn how to use your camera. An intelligent sales associate, manuals, online blogs and tutorials, practice… these are just a few ways to better your knowledge about how to use your camera.
  3. Bigger is better. Yes, it’s true – bigger, bulkier cameras have more features and options than small point-and-shoot cameras. If you’re keen on owning a camera that easily fits in your front pocket, you will have to make sacrifices when it comes to taking pictures of real estate. So, it’s your decision: small and convenient, or large and feature-rich. Of course, you can always have one of each.

Stay tuned for my next post, when we’ll take a look at some more specific camera options and features . . .

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