Point2 Agent Blog: Online Marketing Tips for Real Estate

Bill Gassett: 7 Blogging Tips for Real Estate Agents

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Today’s “ask an expert” guest post comes from Bill Gassett, a popular real estate blogger who shares his tips and tricks with buyers, sellers and other agents. This article is an excellent resource for both agents looking to start a real estate blog and those who already have blogs that they’d like to amp up a little! Blogging […]

One House: 12 Social Media Marketing Strategies

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Did you know the search term “sell a house on social media” gets over 175,000,000 results? It seems like everyone wants to know how to use the power of social media to reach interested buyers. And that shouldn’t come as any surprise, with millions of prospects logging in to share, tweet and chat every day. […]

3 Summer Real Estate Marketing Ideas

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At last, summer is officially here! With nice weather and longer days come plenty of new opportunities to meet more customers in your area. It’s also the perfect time of year to reconnect with past clients and pump up your referral business. Here are three ideas to get you started: 1. Organize a Community Service […]

Ask Customer Care: Live Chat & Domain Help

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Dear readers, It has been too long since we took the time to ask Customer Care a thing or two! We love checking in with this particular group of awesome Point2 people because they have the answers to all of our users’ questions. Today we’re going to take a look at two ways our team […]

Faces of Point2 – Hemant Naidu

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Title: Software Developer Started at Point2: January 2015 It might seem like Hemant is fairly new at Point2, but in reality he’s quite a veteran. Hemant originally started at Point2 in 2005, but left in 2012 to pursue a different opportunity. We were happy to welcome him back this year when he returned to join our […]

6 Ways to Update Your Real Estate Website

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Updating your real estate agent website is always a good idea, and it doesn’t have to take very much time. A site that is frequently updated is more appealing to visitors and more likely to inspire confidence in your business than one that stays static over time as available information and technology changes. Today we’ll […]

Summer Pop-By Gifts for Real Estate

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Last fall’s 5 Fun Agent Pop-By Ideas post was such a big hit that we decided to create a summer version! In case you’re unfamiliar with the term, a “pop-by gift” is an inexpensive present that you can give on any occasion (when you’re just “popping by”). These gifts show appreciation and help keep the […]

7 Ways to Make Video Tours Work for You

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Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Video tours are a must-have for today’s agents. According to Inman, 85% of buyers and sellers want to work with an agent who uses video. Listings accompanied by videos get four times […]

Garry Wise: Real Estate Marketing in the Digital Age

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Everyone wants top commission, but few agents actually provide the advanced marketing and services that sellers are looking for to earn top rates. Many agents default to the “standard” marketing practices everyone else deploys. So when a seller asks you, “What is it that you do differently to market my property for top compensation?” what […]

11 DON’Ts for Tech Savvy Agents

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Digital etiquette: what is it and what does it mean for real estate professionals? With an ever-expanding world of tech tools and toys, it can feel impossible to keep up – with both trends and client expectations. We’re all just doing our best! In an effort to make navigating today’s digital marketplace a little easier, […]