Point2 Agent Blog: Online Marketing Tips for Real Estate

Hot Tip: 7 Key Ways to Differentiate Yourself

differentiate yourself

Would you get a top 10 rating from your sellers if we asked them how effectively your marketing plan attracts buyers? On a scale of 1 through 10, with 10 being the best, how does your real estate business rate on marketing creativity, market reach and market response? If you aren’t slam-dunking 10’s across the board, you’ve […]

10 Database Strategies to Grow Your Real Estate Business

Strategies to Grow Blog

When was the last time you cleaned out your closet? If you are like most of us, not lately! It takes time, sorting, clearing and organizing to get the job done. It’s a lot like having a garden where there is a recurring demand to prune, weed and otherwise provide constant attention. Would you believe […]

Oust Your Competition with 5 Secret Sales Strategies [Webinar Recording]


Did you know that people spend 3x more time on Facebook than any other website? If you want to meet new prospects and convert more leads, you’ve got to go where your customers are! Social media is here to stay, and there’s a right way and a wrong way to use your social channels to […]

Infographic: 5 BAD IDEAS for Real Estate Websites


What makes a bad website? You know it when you see it. You know it when you immediately click the back button or close the window or call your coworker over to see just how bad it really is. But do you know what components are making you have that reaction? In this infographic, we […]

The Pro Way to Share a Link on Facebook


You’re a modern agent. You have an optimized Facebook business page, use the Point2 Agent Facebook app and engage with your clients in a charming, knowledgeable way on this popular social media platform. You probably share links to other websites or interesting articles from time to time. Maybe even to this blog. Sharing links is […]

Picture Perfect: How to Rotate Listing Photos


Agents, it’s time for us to talk about a sensitive subject. We realize this may affect you, your colleagues and even your friends. But we just can’t turn a blind eye anymore. Listing photos should always be rotated to appear correctly to an upright viewer. There, we said it. Sadly, sideways or even upside down […]

Are You Twittered Out? YouTube Trashed? Facebook Fried?


It’s time to reboot, refresh and relaunch online! Are you fed up with trying to keep up with mindless, self-serving Facebook posts? How about time wasted wading through silly videos on YouTube? Not sure why Twitter matters to you or your business? As always, there is a good and a bad way of using the resources available today. Many […]

Data Security for Real Estate

data security

It is one of the harsh realities of conducting business in 2014: data breaches or data loss are an increasingly common threat that are only becoming more expensive to recover from. Bad guys have an arsenal of sophisticated tools at their disposal that they can use to steal, hack, deface or otherwise ruin your business. IBM estimates that […]

Point2 Product Updates – July 17, 2014

Point2 Agent Product Updates

We hope everyone is having a great summer! Our recent Point2 Agent product updates are as follows: Online Office The Executive Reports page that previously showed your membership to be Express when you were on a Professional Trial has been changed. You will now show up as Professional in order to clear up any confusion about your […]

Upcoming Webinar: Oust Your Competition with 5 Secret Sales Strategies

Boot - old

Does your marketing presentation WOW your sellers? If not, you could use a reboot to help you really stand apart from the competition and win every listing! Old flip charts, boring books and cookie cutter marketing collateral will generate a yawn from today’s savvy sellers. It is time to ‘put on the ritz’ to excite, connect and ultimately […]