Point2 Agent Blog: Online Marketing Tips for Real Estate

Convert More Leads in 5 Easy Steps

Convert More Blog

Q: What is the purpose of your real estate website? A: To attract online leads, of course! It’s great to pop up in an Internet search, but getting found is only half the battle. Once a prospect lands on your website, in order to convert them into a lead, your site has to get them […]

A Picture Is Worth 1,000 Leads!


If you’re wondering how you can take advantage of social media for your real estate business, know that visuals trigger increased engagement among social media users. Pictures mean more traffic and ultimately more leads! Content that includes a visual representation of some sort, be it a photo, an infographic, a chart or a video, is […]

5 Fun REALTOR® Pop-By Ideas

pop bys blog

What’s the one thing that everyone loves? Free stuff! As an agent, having a supply of fun “pop-by” gifts and other inexpensive (but memorable) swag is a great tool to have in your marketing arsenal. Customized gifts or fun freebies with your business card attached can help you break the ice with new clients, maintain […]

Do You Recognize the 4 Negotiation Strategies?


If you don’t think negotiation stress impacts our daily lives, both personally and professionally, just look at the national sales purchase reports for Tums and Rolaids! It’s not like you can avoid negotiating. Even if you elude every opportunity to negotiate, you still have to live with the consequences of possibly getting less than you […]

Top Negotiation Tips to Get the Sale CLOSED [Webinar Recording]

Negotiation blog

Is contract negotiation your favorite part of the buying and selling process? Do you just love bargaining over the amount of commission you will get in a transaction? If you answered ‘no’ to both of those questions, we’re not surprised… and we’re here to help! (And if you answered ‘yes’ to both of those questions, […]

How to Write a Great ‘About Me’ Page

About me blog

Have you ever sat down to create or update your agent website and struggled with the ‘About Me’ page? The sudden onset of writer’s block is not uncommon when faced with a blank page. And here you are, supposed to create an ‘About Me’ page that inspires complete strangers to use your services. That’s a […]

Hot Tip: 3 Tips to Negotiate NO into NOT YET

No Not Yes

When your customer or client says NO, what do they really mean? If you don’t have the skills to figure out how this response may really be a yes, you might miss a great opportunity to make a sale. From an unskilled perspective, hearing the word “no” is percieved as being a final boundary in the negotiation […]

How Many Listing Photos Do You Need to Get Leads?

how many listing photos?

At Point2, we spend a lot of time thinking of how to help our clients get the most out of their online marketing activities. When it comes to marketing your listings online we want to make sure that you generate as many leads as possible, so we had our experts analyze the data from Point2 […]

Top Negotiating Tips You Need to Win!


What do you say to control negotiations for a listing commission or counteroffer? How do you manage haggling between buyers and sellers for personal property? If you are like most of us, you have a true distaste for confrontational negotation. But what if there were some top tips and strategies to help you negotiate your […]

10 Funny Real Estate Comics: Animal Edition

dog funny real estate

If there’s two things we love, it’s real estate and humor. It really pays to have a sense of humor in this industry, right? And if there’s a third thing we love, well, that’s a no brainer: cute animals. So what happens when funny, cute animals meet real estate? It happens more often than you […]