Point2 Agent Blog: Online Marketing Tips for Real Estate

Keywords and Meta Tags for Your Real Estate Website


What are meta descriptions and keywords? Meta elements are tags used in the code of a site to provide metadata (literally, data about data) about a web page. Put simply, meta elements tell search engines (and you) what the page is about. The meta description is a description of your page. The meta keywords are […]

How to: Get More Testimonials


Testimonials or reviews from current or past clients are increasingly important to real estate agents. In an age of “social proof,” where 88% of consumers trust online reviews as much as personal recommendations, testimonials are the new “word of mouth” marketing. As a real estate agent, you should be featuring them on all of your […]

Point2 Loves Canada


Point2 is made in Canada, and we’re extremely proud of that fact. Here in our Saskatoon, Saskatchewan headquarters, we spend a lot of time thinking about how we can better help our Canadian agents. Our goal is to drive more sales to Canadian REALTORS®, and one of the ways we are making that goal a […]

Using LinkedIn for Real Estate Leads


LinkedIn is a social network just for people who are looking for jobs, right? Wrong. Today LinkedIn continues to be a recruitment tool for businesses worldwide, but it’s also a powerful connection engine for professionals of all stripes – including real estate agents. In fact, one study by social media inbound marketing platform HubSpot found that […]

Funny Real Estate Signs


If you’ve seen one real estate sign, you’ve seen them all, right? Wrong! Just when you think you’ve seen every for sale sign and agent ad under the sun, a funny new yard sign pops up on your block (or in your Twitter feed) to surprise you. For your viewing pleasure – and a little […]

3 Ways to Use Video Chat in Real Estate


Do you Skype, FaceTime or schedule Hangouts with your buyers or sellers? If you’re not using these free web-based video chat services in your real estate business, you should be! We’re going to tell you three ways you can use them to improve communications and boost your marketing in just a minute, but first, here’s […]

Winter Curb Appeal Tips

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Healthy green grass and lush landscaping can do a lot to increase the curb appeal of a home in the warmer months. But what happens when the temperature dips, the lawn dies and the leaves fall off the trees?  Don’t let winter kill the curb appeal of your house or your listings! Here are some […]

Marketing to Military Families


While many military families opt to rent, others enjoy homeownership and all of its perks. In addition to clients’ specific request, there are many features that are convenient to the military lifestyle in general; knowing in advance what these families want in a property can help you save time and enjoy quick sales.  Airport Access […]

Highlights from the 2014 Profile of Home Buyers and Sellers


Every fall agents and brokers across North America eagerly await the publication of the National Association of REALTORS® ‘Profile of Home Buyers and Sellers’. This 100+ page report serves as a bellwether to consumers wants and needs and is widely referenced by everyone in the industry until the day the next report is released. Since the 2014 report […]

Point2 Agent Executive Reports: New and Improved!


Hey Point2 Agent Professional and Elite members! Have you noticed something a little different about the Executive Reports that we send you every week?  We recently upgraded our Executive Reports to include a number of new additions and improvements to help you improve your online marketing presence and increase your traffic and leads. Here is what has […]