Point2 Agent Blog: Online Marketing Tips for Real Estate

High Rise Homes on Point2 Homes

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So far we’ve shown you tiny homes, earth homes, tree houses and even homes of the future! But what about high rise homes? A hundred years ago, skyscraper and high rise homes were thought to be extremely futuristic, but now they’re a skyline mainstay in big cities all over the world. And a real estate […]

You’re Invited: 5 Broker Practices That Can Double Profits

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As another year launches, broker-owners are faced with how to get more sales from their agents. Many offices depend heavily on what has worked in the past. But what if you could pick the brains of highly profitable broker-owners to find out how they have greatly increased their profitability, retention and recruitment in 2014? Point2 […]

4 Pieces of Wearable Tech for Real Estate Agents

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Welcome to the future, agents! Remember when Walter Cronkite predicted that “in the 21st century, it may be that no home will be complete without a computerized communications console”? And now, of course, we all carry smartphones in our pockets and tablets everywhere we go. Well, it’s time to go even one step farther. Today […]

Improve Your Real Estate Writing in 7 Easy Steps

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You didn’t get into real estate to be a writer, did you? But now it turns out that writing is a huge part of your job. From listing descriptions to blog posts to tweets, you have a lot of opportunities to write sentences. And there are a lot of clients and colleagues out there who […]

How to Make Your Own Emoticons

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Here’s a fun tip for today’s tech-savvy real estate agents: you can make your own emoticons and use them in your text messages. Making your own emoticons is a fun way to make your texts stand out and make your brand more memorable. All you need to do to get started is to download an app. […]

3 Tips for Social Media Success for Real Estate Agents

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It’s hard to figure out why there are still real estate agents who don’t include social media objectives in their business plans. There are so many benefits for real estate agents who use social media (which is an article all in itself). Some real estate agents make using social media look like solving a Rubik’s cube. It […]

How to Text Your Email-Only Leads

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Do you get Internet leads that give you only their email address and not a phone number? Following up with email-only leads is important. You can send them a message or put them on a drip email program if you use Point2 Agent. But we all know that a lot of people give junk email addresses when they […]

Fun with Real Estate Marketing: Silly Holidays in 2015

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Doesn’t it seem like there’s a holiday for everything these days? Well, if you’re a real estate agent, that’s actually the good news! Silly holidays are a great way to bring some fun into your marketing plan for the year ahead. Marketing doesn’t always have to be so serious. People only have so much patience for […]

3 Great Real Estate Books to Read in the New Year

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The New Year is an excellent time to polish your skills, set new goals and reignite your passion for real estate! We’ve found three must-reads that may make goal setting (and goal achieving!) a bit easier this year. Laugh Your Way to Real Estate Sales Success: For Real Estate Agents, WannaBes, UsedToBes, & Those Who […]

Say Hello to Walk Score on Point2 Homes

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Here’s a fun update for both agents and consumers: Point2 Homes now includes Walk Score information for Canada. You can visit any Canadian property listing on Point2 Homes and check it out right now! Walk Score If you haven’t heard much about it, Walk Score is a service that rates the walkability of a particular […]