Point2 Agent Blog: Online Marketing Tips for Real Estate

How Many Listing Photos Do You Need to Get Leads?

how many listing photos?

At Point2, we spend a lot of time thinking of how to help our clients get the most out of their online marketing activities. When it comes to marketing your listings online we want to make sure that you generate as many leads as possible, so we had our experts analyze the data from Point2 […]

Top Negotiating Tips You Need to Win!


What do you say to control negotiations for a listing commission or counteroffer? How do you manage haggling between buyers and sellers for personal property? If you are like most of us, you have a true distaste for confrontational negotation. But what if there were some top tips and strategies to help you negotiate your […]

10 Funny Real Estate Comics: Animal Edition

dog funny real estate

If there’s two things we love, it’s real estate and humor. It really pays to have a sense of humor in this industry, right? And if there’s a third thing we love, well, that’s a no brainer: cute animals. So what happens when funny, cute animals meet real estate? It happens more often than you […]

Upcoming Webinar: 5 Top Negotiation Tips to Get the Sale CLOSED!


Agents can go from confident to crazy when negotiations start flying back and forth in a transaction, and trading offers back and forth does not yield top results for your buyer or seller. Too often, sales people view negotiating as distasteful. We try to accommodate when we should really be focusing on how to best collaborate to create […]

9 Ways to Clean the Clutter Before Selling a Home

9 Ways to Clean Clutter

Today we have a guest post from Bill Gassett, a popular real estate blogger who shares his tips and tricks with buyers, sellers and other agents. This article is an excellent resource to pass on to your clients and prospects. So you have decided to leave your old home behind and move into a house better suited to your current […]

Halloween Marketing: Seasonal Decorating Ideas

Halloween blog

Seasonal decorating has it benefits. When done tastefully, autumn décor can add charm and comfort to a property. When done poorly, the decorations can be a distraction. These autumn decorating tips can help you market your properties and office for the perfect blend of professionalism and coziness.  Think autumn, not Halloween If you want to […]

Words You Should NEVER Use When Negotiating


As a real estate professional, negotiating should be one of your key competencies and differentiators in your service offering, yet most agents don’t invest in honing their negotiating skills on an ongoing basis. Like any project or goal, practice doesn’t make perfect right away, but it is a good start! With continuous study, you can […]

Are You Making Negotiation Mistakes? [Webinar Recording]


Are you hesitant to negotiate for what you (or your clients) want? Does the thought of sitting down at the bargaining table make you sweat? You are not alone. Tens of thousands of people suffer from negotiaphobia – the fear of negotiation. The problem is that, as a real estate agent, negotiating is a critical […]

Keywords to Use in Listing Descriptions

smart listing description keywords

Beautiful apartment, dream home and spacious living room. These are just several of the most popular terms used by US real estate agents when creating a listing description. We conducted a study of nearly 300,000 active, US-based listings to produce a list of the most popular terms used to describe homes for sale and apartments for […]

Hot Tip: Negotiation Tips for Women in Real Estate


Did you know that recent 2014 NAR membership reports show that over 57% of all licensed agents are female?  With such a predominant percentage of women in the real estate business, what does today’s woman need to know to fare better at the negotiation table? Experts Linda Babcock and Sara Lashever, authors of Ask For It: How […]