Point2 Agent Blog: Online Marketing Tips for Real Estate

5 Funny Home Staging Fails


Home staging is the practice of strategically arranging furniture and décor in the rooms of a house for photographs and home tours. Usually, the goal of home staging for real estate is to make a house look better and more appealing to potential buyers. Home staging can help homes sell faster and for more money. […]

Responding to Client Emails: 3 Tips and Tricks


Email: we all have it, and most of us could use a little help when it comes to controlling our inboxes. After all, the catch about email is that it works around the clock, even when we don’t. The good news is that clients and contacts have a place to send messages 24/7. The bad […]

Point2 Agent Monthly Payments Are Back!


Great news, agents: Monthly payments are back! You can now choose a monthly payment option for your annual Point2 Agent membership. Point2 Agent Express memberships are just $19.90 per month. Point2 Agent Professional memberships are just $54.90 per month. Point2 Agent Elite memberships are just $129.90 per month. Monthly payments are convenient, but you can […]

Home Tours in 15 Seconds (Or Less!)

hyperlapse for real estate

What if you could give all of your clients exclusive tours of the hottest, newest listings in just 15 seconds? Sounds too good to be true, right? There’s no way you could coordinate schedules, pick them all up in a big van, and get them in and out of even one new listing in that […]

Keywords and Meta Tags for Your Real Estate Website


What are meta descriptions and keywords? Meta elements are tags used in the code of a site to provide metadata (literally, data about data) about a web page. Put simply, meta elements tell search engines (and you) what the page is about. The meta description is a description of your page. The meta keywords are […]

How to: Get More Testimonials


Testimonials or reviews from current or past clients are increasingly important to real estate agents. In an age of “social proof,” where 88% of consumers trust online reviews as much as personal recommendations, testimonials are the new “word of mouth” marketing. As a real estate agent, you should be featuring them on all of your […]

Point2 Loves Canada


Point2 is made in Canada, and we’re extremely proud of that fact. Here in our Saskatoon, Saskatchewan headquarters, we spend a lot of time thinking about how we can better help our Canadian agents. Our goal is to drive more sales to Canadian REALTORS®, and one of the ways we are making that goal a […]

Using LinkedIn for Real Estate Leads


LinkedIn is a social network just for people who are looking for jobs, right? Wrong. Today LinkedIn continues to be a recruitment tool for businesses worldwide, but it’s also a powerful connection engine for professionals of all stripes – including real estate agents. In fact, one study by social media inbound marketing platform HubSpot found that […]

Funny Real Estate Signs


If you’ve seen one real estate sign, you’ve seen them all, right? Wrong! Just when you think you’ve seen every for sale sign and agent ad under the sun, a funny new yard sign pops up on your block (or in your Twitter feed) to surprise you. For your viewing pleasure – and a little […]

3 Ways to Use Video Chat in Real Estate


Do you Skype, FaceTime or schedule Hangouts with your buyers or sellers? If you’re not using these free web-based video chat services in your real estate business, you should be! We’re going to tell you three ways you can use them to improve communications and boost your marketing in just a minute, but first, here’s […]